Tag Archives: mac

Tips On Calibrating Your Mobile Device (Android Phone/iPhone)

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Introduction:

We all love our mobile handsets, don’t we? Be it an extremely bland looking mobile phone or a power-performing stylish looking hunk of a mobile device, your mobile phone is always your darling (Wifeys beware, you are in for a scare). With all sorts of mobile phone technology flowing in the mobile market, competition seems to have gotten the best of most. Amidst all the fight for high specifications, battery life has become a stand-out feature for most mobile phones. It’s true that priorities change and so do people, but surely, battery life has become part of mobile buyer’s foremost preferences. However, the focus of today’s post is not the usual ‘how to increase your phone’s battery life’. Instead, it focuses on how to calibrate your mobile device.

What is Calibration?

We understand that there are plenty of people who are unaware of what calibration exactly is. This is precisely why we feel the urge to create awareness among most regarding what it is and how it benefits your mobile device. To put it simply, calibration implies discharging the battery power life of your mobile device, be it an iPhone, Android phone or even a laptop or Macbook for that matter, to the full until the device is not bootable. Since we are so generous and want to fully educate you on what we convey to you, the act of calibration is extremely handy if it is done once a month. However, it all depends on the device usage to be honest. If you are just a casual user and only use your mobile device to make occasional phone calls and send text messages on special occasions, you may only need to do this once every six months (We hope you realize the impossibility of such an incorrect fact). On the contrary, a heavy power-user should really calibrate his/her mobile device once every month. Now then, let us directly move on to how to calibrate your mobile device with our step by step calibration guide.

How to Calibrate?

Step No. 1. Fully drain the battery life of your mobile device until it completely powers off on its own.

Step No. 2. Switch your device back on and allow your mobile device to power itself off yet again.

Step No. 3. Connect the battery charger to your mobile device and allow it to charge for atleast eight full hours while the mobile device is powered off, mind you.

Upon trying the aforementioned calibration methods, users will definitely experience a noticeable increase in the battery life of their mobile devices. Surprising as it may sound, this increase in battery life will also be evident with relatively heavy usage.

Ending Note:

This one is a tried and tested method on most Android phones, laptops and the iPhone and we must admit that it really does work. With that said, we can safely recommend this to each one of you, especially those of you who have either an Android or an Apple device. So then, enjoy calibrating!

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Open .rar Files On Your iOS for Mac

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Overview:

There is no denying the fact that zipped files come in handy more often than not; although, they may very well become a pain in the backside (Yes, that!) if you have no access to unzipping them. WinRAR has come across as a ridiculously useful tool in this regard; only for Windows though. Being lightweight, flexible, and convenient-to-use, WinRAR is able to unpack as well as compress most archive formats for Windows. Question is, what becomes of the Mac users in that case? A very valid question, to be honest. Now then, if you are one of those many experienced Mac users who are already having trouble opening zipped files on your Mac devices, if you are a Mac newbie it is doubly beneficial in that case, you may feel at home and get ready to break the shackles as we provide you the solution to your file extension issues on the Mac.

Now open .rar files on your mac with… UnRarX.

Enter the UnRarX:

Oh yes, before you start rolling on the floor in sheer excitement and joy let us brief you on the application itself before we get to the typical how-tos. So, what exactly is UnRarX and how it has come about, that is the question. To put it simply, UnRarX is the new WinRAR, for Mac of course. UnRarX comes across as a highly useful utility for the Mac OS that is, by far, the best in the business really. Yes, it is true indeed. Equipped with a fluid and simple interface, UnRarX has become a very popular choice among users (Those who are already familiar with the utility that is) courtesy of its reliability and ease of operation. The basic amenities that have been made part of the simple; yet, crude interface include: single log window with options to test, browse, extract, enter a password for protected archive and drag and drop functionalities. As far as its ranking in the OS market is concerned, the UnRarX enjoys an exalted standard (the high success rate of the extension speaks for it) as it is considered to be one of the best and most robust file extension utility available for Mac to date. What’s more, its free of cost!

UnRarX Download Page

Procedure/s on operation of the UnRarX:

First thing’s first, you need to download the UnRarX from the official UnRarX website (the link to which has been provided at the end of this very paragraph). Upon visiting the UnRarX webpage, simply click on the download button for UnRarX. For those of you having trouble spotting too large buttons, an arrow key on the page indicates the location of the download button we are talking about (Shouldn’t be that tough though). Anyway, upon successful download of the utility you may drag it to the dock (Yes, the one that usually sits at the bottom of the screen). You are all set from there on in, simply download an application (A theme for instance) and if you are lucky enough (Only if you have UnRarX) the file might well appear as a .rar file upon download. So, what do you do now? Not a problem at all. Simply, open up the UnRarX utility that you have downloaded to your Mac and drag the downloaded application into the UnRarX window. In case there is a password set for the file, simply type it in so as to gain access. Plus, test the file with ease and browse the content in the file. All of these buttons are provided in the UnRarX window that provide a drop-down menu; thereby, paving way for easy access to the contents of the file.

Download your UnRarX from here.

UnRarX You Should Download:

Well, there have been plenty of versions already released for the file extension utility; however, the latest one is the most noticeable of the lot, and rightly so. Version 2.2 is the Universal Binary version of UnRarX. Being the latest one of the lot, UnRarX version 2.2 includes: current universal binary versions of unrar, par2 command line applications and automatic update functionality, courtesy of Sparkle Framework.

It is highly important to note, though, that there are manual means of downloading the binaries of the file extension utility, especially for those of you who are unable to gain access to the latest up-to-date version of UnRarX for one reason or another. However, since we have already provided the link to UnRarX in this post we seriously believe that manual update of the binaries is really not a necessity here.

UnRarX Interface

Final Word:

To sum it up, feel free to open .rar files on your Mac with UnRarX without any hassle. Be it a case of splitting a .rar file into multiple RAR files or extracting a password protected file, allow UnRarX to do the favours and make life easy for you, and all of this at zero cost! Try it and we are sure you will admit that UnRarX is the best.

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How to Unhide / Hide the Library Folder in Mac OS X 10.7 Lion

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mac-os-x-lion-logoThe new Mac OS X Lion 10.7 which was released just recently, has come with a few changes from the previous versions. One of these changes is the hiding of few folders that we always needed. This library folder in MAC OS X has info about the various applications etc. It is actually one of the folders that we often browse to find the application files, in order to make some changes to the apps.

Now that Apple has hidden this folder, to prevent users from deleting any important app files that may corrupt it, only the advanced users have the knowledge of making the changes in the library folder, and so only they can try to unhide the folder, to use it.

To undo the default hidden folder, we have a trick here that will teach you how to show the hidden Library Folder in the list of the folders in the hard drive. As the folders and files are hidden by Apple are marked as flagged, so you need to use the flag command in the Terminal App that we will be using in this trick.

So,

Open the Terminal.app from the list of Utilities in the Application folder and enter this command

chflags nohidden /Users//Library

After pasting this command, hit Enter or Return, and this will unhide the Library folder and it will be visible in the hard drive list of folders. Apple has always warned the users about the usage of library folder, because it can cause problems to the applications you are using, if you modified any files. So once you have used the library folder for the task you wanted to unhide it, its time to hide it again, to avoid any future problem.

To do this, once again open Terminal.app and enter the following code

chflags hidden ~/Library

This easy tutorial does not only unhide the Library folder, but all the folders that are hidden by default by Apple.

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How To Migrate Data From An Old Computer To New One

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How To Migrate Your Data

 

It is always a pain buying a new computer because it means that not only have you spent a good amount of money adapting to the latest in computer technology but you also need to move all your data from your previous computer. It isn’t much of a pain if your old computer died on you, was stolen from you and there was no backup (which makes it easy to simply start afresh on a new computer). This post looks at how one not only transfer files but also settings from the old computer to the new one. This tutorial works for both Windows and Mac.

It is relatively easily to move your stuff if you move within the same platform. If you are moving within the same platform then you can easily utilize the built in   migration tool to move all your fib

les and settings. It could either by migration from one windows system to another or from one Mac to another. However it can be a bit tricky if you are moving from Windows to Mac or vice versa but it can still be done.

The most important thing to remember is that you can’t pull this off without an external drive. External drives are pretty reasonable these days and have a lot of space.

Migration within Windows

 

 

 migrate data from old to new computer

Windows Easy Transfer is a migration tool which is available on Windows 7. It makes it easy to grab all your files from your old system and transfer it to your new system with the help of the external drive.

How to Transfer Files with Easy Transfer if your Old Computer is on Windows XP

  1. Plug in your external hard drive and search for  Windows Easy Transfer on your Windows 7 machine.
  2. Click on the shortcut when it comes up.
  3. Click on Next when you go to the next window and choose the option of “External Hard Drive” or “USB Flash Drive”.
  4. You will have to click on “This is my New Computer” and then click on No when prompted.
  5. You will get the option “I Need to Install It Now“. This is when the “Easy Transfer” program will be copied to the drive.
  6. Safely unplug your External Hard Drive and plug it in to your old Windows XP computer. Go to your external Hard Drive, where you will be asked to Install Windows Easy Transfer.
  7. The program will install and then scan the computer for data to transfer.
  8. Select the “Users”  to be copied and click next. This will transfer all your data. (ps make sure that your system does not have the auto-standby option otherwise your transfer will stop while the system is idle.)

Migrating From Windows 7 to Windows 7

Please do remember that the steps above are only if you want to transfer your files from Windows Xp to Windows 7. You can skip the above tutorial if your old system runs on Windows 7.

  1. Plug in your Hard Drive in your old Windows 7 system and Select Easy Transfer.
  2. Pick the option “This is my old computer”.
  3. This will then start the process of transferring the data to your external Hard Drive.

The Migration Process on Windows

  1. Once you are sure that all the files have been transferred to your External Hard Drive you can easily unplug it and move on to your new computer.
  2. Plug the External Drive to your system and open the “Easy Transfer Window” and repeat those steps again.
  3. Select “Yes” when you get the option which asks you if Windows Easy Transfer has already saved your files to an external Drive.
  4. Then you select the drive, check the “Users” you want to transfer over and let the transfer process begin.
  5. Once the process is complete, your system will reboot.
  6. Your files and settings will be available on your system.

Please do remember that this process will only transfer settings and all your documents. It will not transfer any programs but will give you a list so you can reinstall them.

Migrating from a Mac to a Mac

 transfer or migrate data from old to new Mac computer

 

The great thing about a Mac is that you can transfer data from one Mac to another with the help of a FireWire Cable. You can also opt to save all your data to a Time Machine drive and do the process.

 

  1. Connect your Macs together with a firewire cable or simply plug in the Time Machine Drive to your system.
  2. Open the Migration Assistant which is available in the Utilities section.
  3. Click on the Continue button when you get the worst window prompt, then choose the options “From another mac” or “From a Time Machine Backup” depending on which option you are choosing.
  4. You will be given the option of selecting all the stuff you want to move such as docs, apps, settings to your new Hardware.
  5. Please do make sure that your new system has more space available for you to transfer your files. This would mean unselecting a few things if you don’t have enough space.

 

Migrating from One Platform to Another

It is never easy to migrate from one Platform to another as it involves the use of an External Hard Drive. There is no automated file migration utility as everything has to be done manually. First of all format your External Hard Drive before you can use it.

Transfer Process

  1. If your old system is on Windows then choose NTFS as the file system. You can opt for the Quick Format option if you are short on time or you can go for the complete Format.
  2. If your old system is a Mac, then you can find your External Hard Drive in the Disk Utility. Select it and click on the “Erase” Tab.  Choose to format it as  “FAT32”. (If there are any files over 4 GB then format it as “Mac OS X Extended”.
  3. Open the External Drive on your System (Windows Explorer on Windows/Finder on Mac).
  4. Windows Users: Select the user folder at C:\Users\Username to transfer files.  You will see all your folders available over there.
  5. Mac Users: Select the username in the finder sidebar where all the folders will be available.
  6. Drag and drop the folders to your external HD. (There is no need to copy AppData on Windows or Library on OS X.)
  7. Unplug Hard Drive when done and plug it to new system. Select the files you require and drag them to the folder you need them.

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Recover Your Stolen or Lost Mac with Orbicule

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Yesterday we told you about how to recover your stolen device using Prey. Prey supports almost all the mainstream operating systems including Mac but here we would talk about Orbicule’s Undercover that has been specifically focusing on Mac devices’ recovery if and when they get stolen.

You may not believe it but actually this application has helped many users in getting back their Mac, which is often the life center for many people. UnderCover from Orbicule hides deep inside your Mac and waits until the computer gets listed as stolen. Whenever you have to face this agony of Mac theft, all you need to do is to report your computer as Stolen. When the Mac will go online next time, UC will send IP address to Orbicule’s headquarters which then can be used to track the computer’s location.

This post is intended to give you a review of this application and explain how its tracking system works.

Configuration:

To start using Undercover, download the software from Orbicule’s website. Install it and reboot the system. The installation is pretty much simple and the application will help you in the process.

recover stolen Mac with orbicule

You’re now done with your part of work. Your Mac would be located if it ever gets into the hands of some crooks.

 

Theft Report:

In case you lose your Mac, you need to fill out a form on Orbicule’s website with your Undercover ID code. This will inform the guys over Orbicule center to listen for any information that comes from your dear Mac.

recover stolen lost mac with orbicule

Orbicule Undercover uses Skyhook Wireless triangulation and your machine’s IP address to find out the location of the thief. UnderCover also takes the screenshots of the person who uses your machine using the built-in iSight camera, helping police to identify the guilty.

If Things Don’t Turn Out Well:

What if the thief doesn’t get online? Well, don’t worry, Orbicule is intelligent enough or should we say, eager enough to help you out in tracking. If this happens then after predetermined intervals, UnderCover will begin to cause a hardware failure, making the screen get darker and darker. This may lead the thief to get help from any Apple Store or other repair shop. The machine will start screaming “This is a stolen computer!”, if your Mac shows up at any such locations.

Orbicule Undercover On iPhone and iPod:

It is way too easier to steal an iPhone or iPod than getting hands on a Mac since the frequency of using these small devices in public is more than the notebooks. Orbicule’s Undercover supports these devices too.

recover lost stolen MAc

It disguises itself as a game, and is able to produce triangulation coordinates with WiFi help. The drawback of Undercover on phones is that it cannot run in the background like on Mac. It needs the thief to run this game(application) to update the location.

Recover lost or stolen Mac

The success ratio of Undercover is reported to be as great as 96%. Here is a story that illustrates quite well about how the application would work to recover your machine. It’s a great solution to track your device and includes many features and benefits:

  • iSight capturing
  • WiFi triangulation
  • Network positioning
  • Money back guarantee
  • Cheaper price for students and bulk license buyers

By just paying a onetime fee of $49 and $5.99 for your iPhone, you can save yourself from the worry of your precious machines getting stolen (of course that never means that you leave them resting on some food take away counter). Do let us know about your experience with Orbicule’s Undercover if you have used it to help you recover your stolen Mac or any other applications that have helped you in recovering!

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How to Secure the Safari Browser

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From day one of its public beta version release, Safari has not been able to prove itself as being a secure browser. On the first day of its release three independent researchers found different holes in the browser and still after so many versions and company’s product statement, “Apple’s engineers designed Safari to be secure from day one”, Safari still lacks the security a user looks forward to.

Here we will try to tell you how can you secure your Safari Browser using the product’s present aesthetics.

Securing the Safari Browser:

Here are some steps to disable few features of Safari on the Mac Os. The options and look and feel may be different in different versions and over Windows, so you need to give the Settings a thorough view (secure browsing is worth spending some time).

1. To block the pop-up windows go to Safari >> Block Pop-Ups Windows. This will help you prevent any unwanted windows being opened through use of active content or scripting. Note that this might also block some secure websites from opening information in new windows. So, this can disable the functionality of those sites.

2. Change the settings, select Safari >> Preferences


secure safari browser

The first tab to look into after clicking the Preferences would be General tab. Over this tab you can select many options. For Save downloaded files to: set a location that you have created for this purpose. Deselecting Open “safe” files after downloading is highly recommended.

 

secure the safari browser


3. Now move on to the AutoFill tab on the same window. Here you can select what type of information your browser can save automatically. It is suggested that you do not use AutoFill feature since it would lead to the use of stored credentials by anyone who gains access to your system.

 

secure the safari browser


4. On the Security tab you will find many options. You can enable/disable several scripting options in Web Content section. First three options are recommended to be disabled and only used in site-specific cases. It is advised to use Safari without plug-ins and Java so disabling them is recommended for the security purpose.

 

secure the safari browser


5. In the Accept Cookies section, you can disable and also view or remove cookies that have been previously set. Like all other browsers it is recommended to disable the cookies. By selecting Only from sites you navigate to, cookies would be saved only from the sites you visit and not from the third-party sites.

6. The last option that you need to enable to secure your Safari Browser is to select Ask before sending a non-secure form to a secure website. It will prompt you before sending unencrypted data when viewing an https secured web sites.

Other precautions to make your browsing secure on Safari is to clean your cache often, delete your browsing data and frequently check your cookies. We wish you safer browsing experience with Safari after taking these measures.

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How To Install Mac OSX Snow Leopard on VirtualBox

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We have shown you how one can install Mac OS X on a PC. This post takes a look at how you can install Snow Leopard on Virtual Box, free virtualization software. You can also install Snow Leopard on VMWare  if you can pony up the cash for a VMWare License.

The installation of OSX can’t be done without an OSX ISO file. You can get your hands on a cracked copy of a Snow Leopard installer by Hazard or you can simply opt to buy a legal copy of Snow Leopard.

Note: This virtualization setup will only work on Intel and AMD processors which support Virtualization. So please check and see if your system supports virtualization before moving ahead.

Step 1: Install VirtualBox and then once you open the program click New on the top left.

Step 2: Once you  see a Create New Virtual Window click Next.

 

Step 3: Choose OSX as the name and you will automatically get the name of the system and the version.

Step 4: This step is where you choose the amount of RAM you need for the setup. You can choose a minimum of 1024 MB and can go as far as you want.

Step 5: Now choose a size for your virtual hard disk. It would be a good idea to settle for a minimum of 30 GB. It’s up to you whether you want to choose a dynamic or static setup. A dynamic setup will expand on usage while static will remain the same. If you have plenty of Hard Drive space and don’t mind if the installation keeps taking more space then go for Dynamic. Please do remember that a Static setup will give you a slightly better performance. So make your decision carefully and decide whether you want to opt for a dynamic or static setup.

 

Step 6: This window will show you a summary of all your settings you have chosen. If you are satisfied with what you have then you can click on Finish and then choose Settings on the top.

Step 7:  When you come to this window click on System in the left pane and uncheck Enable EFI.

Step 8: Click on the Storage option on the left and then click on empty underneath the OSX.vdi. Then  click the folder with the green arrow on the right (next to “CD/DVD Device”).

Step 9: Click on the Add button on this window and then browse to the location of the OSX ISO file. Once you highlight the file you can click on the select button, followed by OK and then the start Button so that the virtualization can start.

Step 10:  Once the virtualization starts click inside the Window and press the F8 Button. You will see a prompt screen where you need to enter minus the quotation marks “-v”. this will let you know if something goes wrong during installation. The setup will continue and you will reach the language screen where you have to choose the language you want. This is followed by clicking on continue and agree. Start the Disk Utility by going to Utilities in the menu bar.

 

Step 11: Highlight the 30GB Vbox Hard Disk and then click on the erase tab. Choose the name you want in the box marked Name and then click the erase button on the bottom of the window. Then select Disk Utility on the menu and then quit. This will bring you back to the installer. Once you see the drive being highlighted click on Continue.

 

Step 12: The next window is important. Click the Customize button on the bottom left.

 

AMD Users check:

Any Updates included at the top.

Drop down Kernels and choose Legacy kernel.

AMD option below System support.

 

Intel Users check:

Any Updates included at the top.

Drop down bootloaders and check the newest Chameleon.

Drop down Kernels and choose Legacy kernel.

Then click Done and hit the Install button. To speed up the process you can click Skip when the disc check pops up.

Step 13: Once the installation is finished you will see a prompt which says “Installation Finished”. Once you see the counter counting down to restart click on the right Ctrl key. Then click on devices in the VirtualBox window and select CD/DVD Devices. Follow this by clicking on Unmount CD/DVD Device. Then go to Machine > Reset and click Reset at the prompt. Next you’ll see the Chameleon loader and then OS X will begin to boot.

 

 

You will be able to see the setup screen after it boots up.

There will be a couple of hiccups as you will have a resolution and sound card issues. A fix is available for that so you don’t have to worry.

To fix the resolution issue, open Finder and go to the OS X drive on the left. Open the folder called Extras. Right Click on the file com.Apple.Boot.plist and open it with TextEdit. Under the first insert this:

Graphics Mode
1280x1024x32

or another compatible resolution. Select “Save As” at the top and save it to the desktop, unchecking the check under Unicode and then save it as com.apple.boot.plist. After that drag and drop it into the extras folder and overwrite the original file, entering your password when prompted.

You can find a fix for the Sound Card Issue here.

Please don’t install any system updates as it will only mess everything up. Don’t do it unless you have another ISO with all the updates.

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The Get a Mac Campaign and Apple’s Victory

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It isn’t surprising to know that Apple is one of the most innovative companies in the world. They have established a great name for themselves in every way. Steve Jobs is one of the most well known CEOs in the world and has been a fixture at all the main Apple events where he often announces the launch of a product.

Apple has innovated in every way and  is not afraid to use good bold designs to get closer to its goal. Only a fool would not think that an Apple device is not the ultimate brand. Apple  has great products which are not only beautiful and work well but they are also well marketed.

Apple is the only company  out there which gets a lot of buzz before they launch a product. The buzz is good enough to get people interested in buying their  products, getting them to buy from them over and over again. They don’t even need to push them too much as they know that people will be interested in buying an Apple product.
It is important to remember that Apple cares a lot about the design of its product and the way they are presented. One will never find a mediocre Apple product as the word does not exist in their dictionary. I have yet to see one Apple product which is ugly as they are all so well designed and pretty. Their presentation, their design, their packaging and even the way they are promoted via ads on TV and the print media is truly really out of the world. It reminds me of the time when Ridley Scott came up with the famous Ad in 1984 which was only aired once. It was made for $750,000 and worked so well that it made a lot of money for Apple. There is nothing tacky about them as it’s all very classy. This is one reason why people desire Apple products as they look really better than their competition. Even if they are priced cheaper people will still opt for Apple.

Get A Mac Campaign

Apple really made it’s way back to the top with its iPod. This was followed by one of their most successful marketing campaigns “Get a Mac”. The  “Get A Mac” campaign was famed for featuring the, then, unknown Justin Long.

The Get a Mac campaign was wildly successful mainly because it managed to successfully send out the message that PCs were unstable, prone to malware and virus attacks while Macs were safer, stable, easy to use and easier to switch to. It was a well known fact that PCs were never so great but this campaign let everyone know that they had better options.

It has been known as one of their most successful campaigns to date which may or may not have been influenced by the iPod’s Halo effect. The “Get a Mac” campaign worked as it grabbed the attention of  those who weren’t sure of what choices they had when it came to computers. The ads were light and witty  but managed to get its point by poking fun at the PC in its own way without being overtly mean.

Here is a collection of the ads if you want to see.

It surely got people thinking and let them see in many ways that the Mac was a far better option than a PC. The Macs are known to cater to a niche market but this campaign helped them to get a good share in the market even though the PC still has a huge majority. There were some publications which believed this campaign was a bit mean spirited and they did not mince any words.

The campaign also let consumers know that the PC was too bloated and was not a good option for seamless work i.e. editing, designing etc. In short the PC is not exactly the best for Designers.

The ad campaign also let consumers know that the PC was aggressive compared to the Mac’s Friendliness . Apple hit the nail on the head with this  campaign as they managed to touch upon the issue of empathy.

The campaign helped Apple promote itself by marketing itself as a  humble brand. They did not claim that they were the only good brand out there and showed that there was plenty of room for both the PC and Mac to work it out in the marketplace. The point which they made was that there were certain things the PC was good at and certain things the Mac was good at. This affirmed that both the PC and Mac were equal. It certainly won a lot of new fans mainly because of the fact that it did not promote itself in such an arrogant manner by being humble, trustworthy and credible.

Apple did something really different when they came up with this campaign. They made the characters of the ad very likeable and funny. They believed that if they were to be more approachable, friendly and witty in their ads they would be attracting more people to their brand instead of turning them off. The more people saw a human side to them the more they liked it as they were able to relate to it. The fact that these ads were good natured fun (Even if they tended to get a bit mean in an indirect way) and gave plenty for people to talk about. This was one reason why this campaign was talked about for a very long time even after Apple ended the campaign.

Another reason why Apple was successful on this front was because they managed to capitalize on the prejudices associated with the PC and Mac. Their ads stated that PCs were used by nerds and Macs were only used by uber-cool guys. Despite the fact that it was not exactly true, Apple still managed to send out the image that they were the cool ones and that using a Mac was way cooler than using a PC. This message was to have a really indirect effect on how people perceived themselves as Mac Users.

It has been mentioned earlier that the GAM campaign was quite successful. It ran from summer 2006 to earlier this year in 2010. The campaign did so well that Apple came up with many ads to keep people happy. It had a major effect on its sales as they showed a double digit growth and managed to sell over 1.3 Million Macs over the quarter from when the first ads came out. This marked a whopping 12 percent increase over the last year. The GAM campaign was partially responsible for Apple Sales to go up 39 percent for the fiscal year which ended in September 2006.It should be noted that the campaign was launched only 4 months before the fiscal year ended.

The Get a Mac campaign drew a lot from the success of the iPod. They would have never gone through with it had it not been for the success of the iPod which led it to experiment with their way of getting back at its competitors.

Apple has had many other successes with products such as the iPhone and iPad. They may have had products such as Apple TV which didn’t do so well but then their track record is overall really good. If you find this article helpful, you can always subscribe to our RSS Feed or follow us on Twitter & Facebook for more updates.

And here is the infamous ” 1984″ ad.