There has been a lot of speculation lately of Google, launching its Google Drive. The online equivalent of storage. TNW is reporting through their sources, that the launch is imminent for next week. The question here is how much storage would be offered? Will it be a Dropbox killer? What will the pricing be like?
Dropbox is the market leader today! Almost everyone I know uses it. Is simple to use. Priced well, and works across multiple computers, keeping my files sync’d all the time. Effortless.
Barring Google (as a competitor) the technical innovations that Dropbox has managed to achieve, of which very few users actually know and care about, its the traction that is more important. There are others out there, with a mixed offering similar to Dropbox and offer higher or lower storage, at a price that maybe higher or lower than Dropbox. Can you off the top of your head (and by you I mean the ‘average’ Dropbox user) cite 4-5 competitors? For Google – see my comments below.
Couple of factors/viewpoints:
- Those already using Dropbox, see no reason to switch. Switching is easier said than done. The Argh! factor of having to upload all that data up again!
- Do you use it? When most of my friends and family opt for a solution, the first thing we do is ask amongst ourselves? Who uses it? If there are not many users chances are I won’t be bothered. Also, who is evangelizing within your group matters a lot! They carry influence.
- Dropbox to many has become the online equivalent word for online backup. Think tissue, think Kleenex. Think copier, think Xerox. Think online backup – think Dropbox (would be very hard, not impossible) to change this mindset.
- The 2GB and the “invite more of your friends and get more space” plays out perfectly in the market.
- If you’ve ever used other solutions, they are just not as simple enough as Dropbox. The damn thing just works – flawlessly! and the flawless multi-computer integration – different platforms is no less than a miracle!
- Price is an important factor, but it becomes secondary. May have tried to go the lower $ value per GB route, but have not taken off as one had assumed.
- For now, Dropbox = Cool = Reliable = Works!
- Who is the competition again? (that’s branding for you!
The Google Factor
To say, Dropbox will remain strong, is not correct either. They will definitely lose share to Google, should Google offer to roll out its much anticipated/rumored Google Drive (which offers 5GB of Free storage).
Pricing for Google Drive (for premium accounts) is rumored to be just about the same as Gmail’s Extended Capacity pricing:
20 GB ($5.00 USD per year)
80 GB ($20.00 USD per year)
200 GB ($50.00 USD per year)
400 GB ($100.00 USD per year)
1 TB ($256.00 USD per year)

If and this is a big if – Google matches the upgrade pricing of Gmail to that of their Google Drive, you will most likely see a mass exodus from Dropbox. That is to say, provided Google’s Drive Solution is rock-solid and multi-computer enabled.
In addition to this, Google will definitely offer the Google Drive to sync up with all Android phones and perhaps most likely with iPhones as well (something that Dropbox currently does not do).
All in all, Dropbox should be pretty okay. I think they will be forced to revise their pricing (which I doubt they will do, but more or less will increase your current hard disk storage space online).




















