Google is known as one of those companies which have had a lot of successes over the years. However 2010 was a horrible year for them as most of their products were one embarrassing flop after the other. Google had the rare distinction of coming up with Google Buzz a service which was declared the biggest flop of 2010.
Google Buzz was Google’s way of getting into the social networking business and to compete with the likes of Facebook and Twitter. It was integrated with Gmail and allowed users to share stuff such as videos, photos, links, status updates and comments with their friends. It was also integrated with the rest of their products such as Google Reader, Youtube as well as external services such as Flickr, FriendFeed.
Unfortunately Google failed miserably with their social media experiment. They were simply being too ambitious for their own good. Google Buzz was launched with a lot of hype and fanfare but failed to live up to expectations. Google Buzz did not come with proper privacy settings nor did it have a proper spam filter. It infuriated users that their contact lists were automatically exposed to other Buzz users as well as the fact that it automatically linked users to other Google services such as Google Reader and Picasa. The worst was when they were hit by a privacy lawsuit by users who were unhappy with the controls. It is safe to say that Google Buzz was a big letdown and was unable to compete with the likes of Facebook.
Google Wave was yet another embarrassing flop for the company. It was meant to be a collaborating tool which would allow for real time editing, sharing files, social networking, instant messaging etc. It promised to change the way people would collaborate online forever. The service was so highly anticipated that people went to great lengths to get invites to the system so that they could try out the new service. It was quite unfortunate that Google Wave could not live up to the hype and failed to deliver once again.
Google Wave was confusing for users who did not understand how they would use it nor were there any proper plugins for the service. A lot of people were unable to understand it because it was very user unfriendly. People started losing interest in Google Wave and left in droves. Google eventually announced it’s plans to kill Google Wave after it found no takers.
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