Tech Flops of 2010: Google Buzz and Google Wave

Google is known as one of those companies which have had a lot of successes over the years. However 2010 was a horrible year for them as most of their products were one embarrassing flop after the other. Google had the rare distinction of coming up with Google Buzz a service which was declared the biggest flop of 2010.

Google Buzz was Google’s way of getting into the social networking business and to compete with the likes of Facebook and Twitter. It was integrated with Gmail and allowed users to share stuff such as videos, photos, links, status updates and comments with their friends. It was also integrated with the rest of their products such as Google Reader, Youtube as well as external services such as Flickr, FriendFeed.

Unfortunately Google failed miserably with their social media experiment.  They were simply being too ambitious for their own good. Google Buzz was launched with a lot of hype and fanfare but failed to live up to expectations.   Google Buzz did not come with proper privacy settings nor did it have a proper spam filter. It infuriated users that their contact lists were automatically exposed to other Buzz users as well as the fact that it automatically linked users to other Google services such as Google Reader and Picasa. The worst was when they were hit by a privacy lawsuit by users who were unhappy with the controls. It is safe to say that Google Buzz was a big letdown and was unable to compete with the likes of Facebook.

Google Wave was yet another embarrassing flop for the company.  It was meant to be a collaborating tool which would allow for real time editing, sharing files, social networking, instant messaging etc. It promised to change the way people would collaborate online forever. The service was so highly anticipated that people went to great lengths to get invites to the system so that they could try out the new service. It was quite unfortunate that Google Wave could not live up to the hype and failed to deliver once again.

Google Wave was confusing for users who did not understand how they would use it nor were there any proper plugins for the service. A lot of people were unable to understand it because it was very user unfriendly. People started losing interest in Google Wave and left in droves. Google eventually announced it’s plans to kill Google Wave after it found no takers.

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@Maheen: I still think the Google Buzz was ahead of our time. Maybe its time will come in the coming months or years, I don't know yet. Online collaboration in real-time is what we are just jumping onto, case in point 37 Signals' CampFire application.

With Larry behind the wheel, lets see what happens.

It's only a matter of time before the geniuses at Google fix it and make it awesome

@Werentuckl: Thank you for commenting on this post as well. I can see you have a lot of time on your hands to go around criticizing my work. :) I guess you don't get the time to read any other tech blogs out there because you may have noticed that most of them have given Google Buzz the honor of being the worst tech product in 2010. I believe that my post was more of a summary of what everyone was already aware of.

I don't think I was the only one who thought that Google Buzz was horrible. If you can Google it you can find plenty of posts who say the exact same thing. My post was not meant to be a detailed analysis in any kind. I am pretty sure you know what a blog is all about. People tend to confuse Blogs and Tech websites for the same thing. If you don't like my quality of writing I can't do anything about that. This post is merely a way of looking at the "facts" and simply giving my own opinion on why I think it sucked.

Google Wave was yet another overhyped product. This is an opinion which is shared by a number of people I know. If Google had launched this without any fanfare and hype maybe the product would still be around. I am also aware of the fact that they gave away the source code but that doesn't meant that the product wasn't killed. Google killed it coz they had no takers for it. It doesn't matter if the project goes open source or not because the "fact" is that Google killed it.

Please do tell me which school you went to so I can meet your standards of writing. I would love to learn something new so I can please you. I am dying to read the other comments you have in store for me. However you are welcome not to read them if you don't like what I write. I am comfortable with my own writing style and that is what matters to me.

Well, I must say, the 3DS vs PSP2 article prompeted me to dig up more articles by shobz to see if that was just a one off slip or if it was a recurring phenomenon: a bad recurring phenomenon. I usually do not comment on any articles I read since I often tend to deem them satisfactory enough not to require any input, or as it more often occurs, someone has already made the points that arrest my attention. Unfortunately neither seems to be the case here.

First off, a few pointers on professional writing/journalism:
While I agree on some of the points made by faisal in the previous comment and am perfectly aware that google buzz was not a terrible hit, sweeping statements like 'Google had the rare distinction of coming up with Google Buzz a service which was declared the biggest flop of 2010.' should never be used in published writing, unless you have concrete stats to back your claims up. Who declared buzz as the biggest flop, was it critics, was it surveys or is it webscopia's opinion or your own, in which case provide the statistics which led you to this conculsion. You do not write and publish tech articles when you make such critical mistakes in the rhetoric, not even the substance, of your text.

Also, you need to pull up the level and quality of your writing, this is a first for webscopia and as a long time reader of sites like arstechnica, AT, THG, I quiet frankly find it insulting to see such unprofessional writing from a tech blog/site.

'It is safe to say that Google Buzz was a big letdown and was unable to compete with the likes of Facebook.' That is the conclusion to an essay that one would expct from a grade school essay, not a tech site.

Also, you seem to miss the essence behind google wave, it was not meant for widespread adoption, nor was it a mass product, its primary purpose was to be used as a professional tool, and yes it did recieve adoption amongst its targeted community. Wave was supposed to be google's hit or miss, not their android. The fact that it was over hyped was primarily the reason behind its premature demise. And this precisely is where you need to get your facts right, google did not kill wave off in the traditional sense of the word, development on wave was discontinued by google and its source code wasgiven away. This is essentially how p2p and darknet was developed, will you say that the projects were killed off and had no significant impact on what they brough to the table? I'm pretty sure you still use p2p for the occasional 'file' every now and then.

I'm going to go through the rest of your articles, the titles kept me away from reading them, but I don't think I can ignore them anymore, that would be a disservice to webscopia and what little readers it has managed to accrue over the past many months.

Regards
--W

Ever since Buzz came out - I just could not grasp the practical functionality of it all. Sure the demos were great (if not awesome), yes, the pre-launch buzz (pun intended) was filled with it taking over the world.... yet it bombed.

Buzz for me - just was not pragmatic enough, nor was it intuitive enough. We really are not collaborating in today's world the way Google had hope. Heck we are just skipping out of the pond called email.

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  1. [...] This post was mentioned on Twitter by Shoaib Taimur. Shoaib Taimur said: RT @webscopia: #Tech Flops of #2010: #Google #Buzz and Google #Wave http://bit.ly/foAYPm #news #technology #geek #info [...]

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  3. [...] it did meet an unfortunate death, because of the lack of interest by users (who found it too cumbersome and [...]

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    [...] it did meet an unfortunate death, because of the lack of interest by users (who found it too cumbersome and [...]

  6. [...] Tech Flops of 2010: Google Buzz and Google Wave | WebscopiaDescription : Posted by: Shobz Tags: 2010 fail, failed google products, failed technology 2010, Flop Technology 2010, google, Google Buzz, google buzz fail, Google Reader, Google Wave, google wave fail, grid, Picasa, slider, social media, …http://webscopia.com/2011/01/t .. [...]

  7. [...] an HTML or C++ code manual to understand? DON’T BE A GENIUS. We saw you get your ass kicked twice already with Wave and Buzz and we’d like to see you win this one, [...]

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